The Newest Essential Skill Set

When the pandemic first hit, most people were thrown into the virtual world without any real preparation. It was sink-or-swim, and everyone felt like they were struggling just to log in and stay virtually afloat; for the moment, that was good enough.

But you're a seasoned professional: an experienced expert with exceptionally high standards for yourself and for the quality of everything you do. With virtual meetings being the new norm, “good enough” simply isn't good enough for YOU. It didn't get you to where you are now, and it certainly won't get you where you want to go.

On camera, just like in person, you need to feel confident, have a leader's presence, and get the results you want.

What is Virtual Influence?

VIRTUAL INFLUENCE grew out of more than 100 training sessions that Laura has conducted for tens of thousands of people since then. She listened to your concerns, answered your questions, and used your feedback about what YOU wanted. (See for yourself how she commands the screen and captivates the audience!) information.

In This Course You'll Learn:

The complete VIRTUAL INFLUENCE program includes 40 mini-video lessons and companion “do-now” worksheets taking you through a complete Before-And-After virtual transformation. You will literally be able to see, hear and measure your own improvement! And since Laura teaches every video lesson herself, she is there to support you every step of the way. Way beyond just “tips” for good camera angles and lights (which certainly do make a difference), VIRTUAL INFLUENCE is a fully articulated, action-oriented, transformational program that goes into depth on real issues like:

  • How to make a virtual event engaging and compelling

  • How to keep people from multitasking

  • Strategies on how to manage participation-both how to encouraged those who hold back, and how to handle those who hijack the conversation

  • Establishing your professional "brand" on video

  • Speaking with a confident voice, and good voice care practices

  • How to "humanize" a virtual meeting

  • And more!

Convenient Structure, Insightful Lessons And Fun Activities To Help you Get Results!

Although you could figure some of this out for yourself over months of research, trial, and error, Laura takes all the time, effort, and guesswork completely out of the equation.

Better still, Laura's natural energetic, engaging and relatable style in short, accessible videos makes it easy find time to get through each and every lesson.  You can even watch while folding the laundry, washing the dishes, or on the treadmill!

Check out what is in the VIRTUAL INFLUENCE program:

  • Seven Modules
  • 40 Short, easy to follow videos
  • Practical assignments after each video to help you immediately put your knowledge into action and see fast results
  • Worksheets to guide you step by step through every stage
  • Bonus resources, recommended equipment list and more
  • Lifetime access to the content
  • Behind-the-scenes secrets
  • Clearly defined do's and don'ts.

Download the complete Virtual Influence Progress Checklist for FREE here and see for yourself.

In what seems like no time flat, you'll look and feel like you are sitting in your very own studio from the comfort of your home, projecting confidence and authority, and getting bigger and better results. 

Dive in and take advantage of the years of research and resources that Laura has done for you.  Then go at your own pace – as fast and comfortably as you want – to create your online presence and professional brand that makes people say “wow,” and get the results you want.


Course curriculum

  • 1

    Module 1 – Welcome and Introduction

    • Lesson 1.1 Introduction

    • Worksheet 1.1 Introduction

    • Lesson 1.2 Course Overview

    • Worksheet 1.2 Course Overview

    • Lesson 1.3 Baseline Video

    • Worksheet 1.3 Baseline Video

    • Lesson 1.4 Your Brand as a Professional

    • Worksheet 1.4 Your Brand as a Professional

  • 2

    Module 2 – Mindset for Success

    • Lesson 2.1 Mindset Reset

    • Worksheet 2.1 Mindset Reset

    • Lesson 2.3 Don’t Watch Yourself

    • Worksheet 2.3 Don’t Watch Yourself
  • 3

    Module 3 – Looking Great is Feeling Great

    • Lesson 3.1 Camera Angles

    • Worksheet 3.1 Camera Angles

    • Lesson 3.2 Smartphone Cameras

    • Worksheet 3.2 Smartphone Cameras

    • Lesson 3.3 Lights

    • Worksheet 3.3 Lights

    • Lesson 3.5 Virtual Backgrounds

    • Lesson 3.5 Virtual Backgrounds Worksheet

    • Lesson 3.6 Physical Backgrounds

    • Worksheet 3.6 Physical Backgrounds

  • 4

    Module 4 – Sounding Great is Mission-Critical

    • Lesson 4.1 The Importance of Good Sound

    • Worksheet 4.1 The Importance of Good Sound

    • Lesson 4.2 Microphone Types

    • Worksheet 4.2 Microphone Types

    • Lesson 4.3 Buying the Right Microphone

    • Worksheet 4.3 Buying the Right Microphone

  • 5

    Module 5 – Technical Tacticals

    • Lesson 5.1 WIFI vs. Ethernet

    • Worksheet 5.1 WIFI vs. Ethernet

    • Lesson 5.2 Monitors and "Real Estate"

    • Worksheet 5.2 Monitors and "Real Estate"

  • 6

    Module 6 – Maximizing Engagement

    • Lesson 6.1 Setting the Tone

    • Worksheet 6.1 Setting the Tone

  • 7

    Module 7 - Putting it All Together

    • Lesson 7.1 Your Transformation Video

    • Worksheet 7.1 Your Transformation Video

    • Lesson 7.2 Analysis and Reflection

    • Worksheet 7.2 Analysis and Reflection

What people are saying about working with Laura

Val Chavenson

Business Development, Strategy and Marketing Executive

"I really enjoyed Laura's program on leading a successful video conference. She is a fantastic presenter! It's obvious that she has honed her skills for a long time in many of the areas including how to keep people from multitasking on Zoom sessions and all aspects of creating a great on-camera experience. It was so refreshing!"

Pawn Kongkosonkichkan

Technical Recruiter, Paradigm Group Inc.

"Laura's program is the real deal! She teaches practical principles that work, and does so in a fun and engaging way, plus she keeps you accountable to your success. Take her advice and you will get noticed! "

Erin Gault

Administrative Assistant, Commercial Banking

"Laura's "Virtual Influence" was by far the best, most entertaining and informative online program I have ever taken. Her presentation was concise and direct with a perfect amount of humor. Laura is warm and instantly likable. She kept me engaged the entire time (a first for me) and I learned much more than I ever thought I needed to know. Laura's naturally entertaining teaching style makes learning effective, easy to retain and enjoyable."

J. Biletnikoff

Digital Sales Manager, Hearst Television

“Laura is a pro's pro – there is a reason she's got millions of views for her videos and is sought after for interviews. She is very straightforward in her approach, easy to understand and most important she cares about YOUR audience. Beyond her great style and being super approachable her message is unique and brilliant.”

K. Showell

AVP Treasury Accounting, ACE Group

“Laura is a phenomenal communications coach. She challenges you to implement different communication strategies and techniques, which leads to effective communication and ultimately better results. Her sessions should be required for anyone in a management or leadership position.”

Why People Know, Like and Trust Laura

Dr. Laura Sicola has been featured on Fox, NBC, and other major outlets. She is an author, podcast host, executive coach, communications expert and successful TedX speaker (6.2 million views and counting!).

Dr. Laura Sicola

Laura Sicola

Dr. Laura Sicola is a leadership communication and influence expert, speaker, author of Speaking to Influence: Mastering Your Leadership Voice, and host of the podcast, Speaking to Influence: Communication Secrets of the C-Suite. Her mission is to help executives become confident, inspiring leaders whether on stage, on camera or just on the phone in order to get the results they want and make a positive, lasting impact. As the founder of Vocal Impact Productions, she has trained and coached executives at Comcast, IBM, the US Department of Commerce and Women Against Abuse along with politicians and business owners and non-profit leaders from around the world. Laura’s TEDx talk, “Want to Sound Like a Leader? Start by Saying Your Name Right,” has over 6.2 million views, and she has been featured on programs such as Fox & Friends First, NBC10 @Issue and PHL 17. She has also spoken to thousands at conferences such as the Professional BusinessWomen of California Conference and the PA Conference for Women. Laura received her PhD in educational linguistics from the University of Pennsylvania, where she also taught from 2001-2013.

I am Ready! Take me To Virtual Influence!